Rum is enormously popular today. There are probably thousands of reasons for this. I would like to address just one of these today.
It is winter and rum sales are up and still growing. So it’s a drink that will make you feel warm and cozy? Maybe. I think there may be another reason for its popularity this time of year.
It might have to do with fond memories. It is a way to recall that fantastic vacation in the tropics. The location was exotic. The company was unforgettable and the rum never tasted so good.
Rum is one of those drinks that make us recall fun times and carefree moments. In these cold days it is possible to awaken those memories with exotic mixed rum cocktails or just sipping good rum straight. A warm house…maybe a fire… good company… good rum and we are right back there in tropical paradise.
We are fortunate that we have so many choices in rums today. From Belize we have One Barrel. Guatemala sends us Zacapa 23 and soon Zacapa XO. Zaya from its new home in Trinidad is making a strong comeback after the initial “origin change” shock wore off. Though a little pricey but Clement Cuvee Homere from Martinique is growing in popularity in the US. It is one of the finest rums I have ever tasted. Their Clement Rhum Vieux XO is truly worth the price.
There are more great rums from every part of the Caribbean, Central and South America. So there is no reason this Season to be without the warmth of the tropics. Here’s to warm… good memories.
